Get healthy past 62%, ban nothing
Only two eye-level spots and junk is more tempting by default. Feature your best picks, bury the rest, then run the diners.
Arrange the line
Eye level 2/2Only 2 spots at eye level, and junk is more tempting on its own. Feature your best healthy picks and push every junk item to the back. Nothing gets banned.
Garden Salad
Healthy
Fruit Cup
Healthy
Water
Healthy
Fries
Junk
Soda
Junk
Pizza Slice
Junk
20%
baseline 20% · goal 62%
+0%
lift from baseline
What 0 diners chose
0/60Placement beats willpower
Choice Overload
Too many options and you pick nothing, or the worst one.
Give someone 500 options and they freeze. They give up or take whatever is labeled most popular, which is usually the one that pays best.
Default Bias
Whatever box is pre-checked is what you keep forever.
People stick with the option that is already picked, because changing it takes effort. Companies set that option to whatever pays them.
Anchoring Effect
The first price you see ruins every price after it.
The first number you see becomes the anchor you judge everything else by, even when that number is made up.